New Standards


New Standards contributes to the efforts of multiple stakeholders seeking to improve global working conditions through a combination of research, documentary film and direct engagement strategies.

Documentary: Who Pays the Price?

Fundraising is ongoing for the ground-breaking documentary  ‘Who Pays the Price: The Human Cost of Electronics’. Please Visit the IndieGoGo page to support this project.

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‘Who Pays the Price’ addresses subject matter that is both timely and serious through the use of verite footage of the lives of people impacted by the issues, with sparse use of expert interviews and narration. Touching scenes are balanced with scenes of lighthearted meals and the uplifting solidarity of underground labor meetings and church gatherings.  The film seeks to humanize a largely anonymous labor force that enables our ubiquitous and seemingly indispensable connectivity.

The goal of the film is to raise awareness and engage consumers to pressure the manufacturers of cellphones, tablets and computers to improve working conditions in electronics factories in China. ‘Who Pays the Price’ has the potential to help revolutionize the electronics industry toward healthy working conditions and fair employment for young factory workers.

Director of Photography Lynn Zhang and well-known Chinese cinematographer, Sun Shaoguang, capture the lives of young workers with a striking sensitivity to the beauty amidst their struggles.









Our approach reflects a new direction emphasizing the importance of measuring social and environmental performance when evaluating corporate accountability. These are the emerging new standards influencing the discourse among stakeholders in the global economy.


Research: Analysis and review of local language media; interviews with government and regulatory agencies Social Monitoring and Training: We design and conduct in-factory training and mentoring programs for management and workers. The process often includes a social audit. Programs are designed that best fit our clients’ interests and concerns, taking into account factories’ capabilities and limitations.


Working in twenty countries, linking with local civil society organizations, New Standards’ professionals bring global experience in social research, human development, and social compliance, working with both the private and public sectors. Our teams participated in many of the early social compliance initiatives which issued public reports of findings, and bring experience in thousands of factories to their recommendations.